Get your happy snaps during the Jacaranda Season
Published on 25 October 2023
Keep an eye out for members of Clarence Valley Council's Tourism team for your own free keepsake this Jacaranda Season.
To celebrate the festivities our Tourism Officers will be popping up at some of the iconic locations of Grafton's floral extravaganza with Polaroid camera in hand to capture your special moments in the Jacaranda City.
Simply extend a friendly hello and our team will take your free photo. Within seconds you'll be able to walk away with your very own happy snap preserved forever in print.
Clarence Valley Council Tourism Officers Jacqui McLeod and Jo Harding are all set to take hundreds of polaroid snaps on The Grafton Chair throughout Jacaranda Season.
“Jacaranda Season is an amazing time to visit our region, and with so many visitors passing through the Visitor Information Centre, we wanted to extend a warm welcome with a keepsake they can cherish," Tourism Officer Jo Harding said.
“My Clarence Valley celebrates time with family and friends and what better way than to capture these moments than amongst the purple blossoms. We hope the Polaroids help visitors enjoy these moments well after the trees have bloomed.”
The Tourism Officers are based at the Visitor Information Centre at Grafton Regional Gallery, where The Grafton Chair by artist Keith Cameron is a popular photo opportunity. Meanwhile they will also frequent See Park and Jaca Jill in Market Square at various times.
Related Articles:
As well as taking photos, they will be on hand to answer questions and provide information to visitors, including a map highlighting the best spots for Instagram-worthy images, brochures of places to visit in the Clarence Valley, and goodie bags full or purple 'merch'.
Clarence Valley Council's Grafton Jacaranda Season map highlights the best spots for taking Instagram-worthy images.
"There is certainly a Jacaranda buzz around town already," Ms Harding said. "We are taking a lot of calls and enquiries at the Visitor Information Centre.
"Pop in to see us while you're in town, have your photo taken and while you're waiting for it to be developed enjoy a tub of jacaranda ice-cream and check out the amazing exhibitions at the Gallery.
"And don't forget, share your own Jacaranda Season snaps with us by tagging #graftonjacarandas."
Some visitors collect their polaroid photos after picking up a goodie bag at the Visitor Information Centre.
A special feature at the Gallery during the Jacaranda Season is the photography exhibition of Purple Reign - a high-end fashion photoshoot for Marie Claire Magazine in 2009 which featured clothing and accessories from the likes of Christian Dior, Jimmy Choo and Zimmerman.
"These vintage-inspired images evoke a timeless sense of whimsy and nostalgia for all things Jacaranda," Grafton Regional Gallery Director Sarah Gurich said.
Lose yourself in a place of lavender light, where petals carpet pavements and the jacaranda is queen
- excerpt from Marie Claire Australia, March 2010
Grafton Regional Gallery is open every Tuesday to Sunday from 10am to 4pm.
Check out Clarence Valley Council's's Tourism brand My Clarence Valley:
Local businesses are encouraged to use our tourism brand by tagging @MyClarenceValley in their social posts, especially during the Jacaranda Season.
A variety of My Clarence Valley brochures are available for businesses to stock up during this busy season. Simply complete the online order form, and our My Clarence ValleyTourism team will be in touch:www.myclarencevalley.com/brochure-order-form/
